Logo Critique

Here is the "final" logo that I showed in class today. I want to keep the "N" because I think it gives the logo character and a uniqueness that sets it apart from other logos and generic typefaces. I do think the G would be a good letter to change to relate more to the "N" and balance the wordmark, so the N doesn't seem like a separate letterform. I will try the suggestions that I got in class to alter the G and hopefully something will work!

Company Logo Design- Symbol Roughs

My company is a luxury electronic brand, so I wanted to create symbols that related to technology (electronics) and/or high-end luxury goods. I looked up common electronic symbols and incorporated them into some of my designs.

     

     

     

     

Company Logo Design—Creative Brief

This technology company is a luxury brand of electronics that offers sophisticated, elegant and sleek media related electronics. The company sells attractive electronics with a designer name and style. The product mix includes televisions, digital cameras, portable media players, cell phones and audio components like home theater systems, speakers, stereos and headphones. The company may also expand into the computer industry so the identity system should reflect the versatility of the company and the forward thinking aspect that drives the company. The products are easy to use yet offer aesthetic visual appeal and the status of a luxury brand. 

The target market for this brand is upper middle class to upper class men and women looking for prestigious electronics that not only offer function but also form and status. The audience will have the products in their home and on-the-go, so they most likely will be socialites and enjoy entertaining at the home and going out with others. The personality of the brand is sophisticated and elegant. It’s cutting edge technology and contemporary, high-class appearance makes it a smart choice in electronics. The target market will get a sense of status by owning one or many of these products. Owning an electronic device from this company will bring provide the users with the confidence of owning a highly luxurious brand. 

Some of the competitors of this company include leaders in the electronic and retail technology industry. The competitors are also committed to quality and high-tech electronics. Bose and Apple are the main competitors. Other competitors include Sony and Samsung. This brand is a multi-channel retailer offering its products in retail stores as well as online. 

The brand is positioned to be technologically advanced and show this through the advanced and sophisticated visual form of the actual product and the premium pricing. The identity system should clearly communicate the high quality of the product as well as the beauty of the products and the advanced, cutting edge technology.